Coaching conversations empower change only when the person comes willingly into the conversation. The person has to want to be coached and has to want to create changed actions.
In my experience far too many leaders engage in highly confusing conversations initiated by them to both give feedback and require the person receiving the feedback to immediately accept their suggestion for change and thereby immediately cater for the feedback being provided.
These same leaders are angered and frustrated when the changes are not evidenced and they might even find themselves repeating the conversation some weeks later.
My advice is firstly be sure to separate the feedback conversation from the coaching conversation. They are two distinctly different conversations – the first is about creating awareness and the second about creating action.
Then secondly, allow time and space for the person to accept the feedback. Remember feedback creates awareness it doesn’t engender acceptance. The person must accept they have an issue that requires changed actions. It is only once they have accepted the feedback and acknowledge a need for changed actions that you can expect the person to willingly engage in a coaching conversation with you.
You cannot coach someone who doesn’t want to change! For many leaders I have worked with over the years this has been a mind altering insight.