To navigate the gap between designing and buying takes courageous leadership whether you are:
* a technical professional designing service solutions (for example: accounting, legal)
* a digital specialist designing a new media solution, support platform and the myriad of digital options out there
* a fashion designer who needs to broker their design with the middle man (the artisan) before going anywhere near the ultimate buyer.
You get the point – there are those of us who design and then there are those who buy. There is a gap – and to navigate it takes courageous leadership.
The courageous way to do it is with:
* trust
* transparency
* honesty
* vulnerability
* owning your worth and value
* collaborative intent.
What I still see being used far too often, out of a place of fear and with a scarcity mindset is people navigate the gap with:
* power
* belief in need to “negotiate” which necessarily involves some winning and some losing
* competitive mindset
* either a “pumping up” of your worth or an “apology” for needing someone to actually pay to benefit from your worth
* immediate mistrust – people have to “earn” trust.
Take a few moments to feel the impact of these navigational styles – on the person employing them and on the person on the receiving end of them. Want to know more get in contact – we’d love to share!
